Brands – 10 Point Capital

Brands

We help founders create dominant franchise brands

Our brands are strong competitors in their segments, and represent a variety of industries. They share the goal of becoming dominant national brands. Here are some of their stories:

National Fast Casual Brand

Tropical Smoothie Cafe

Tropical Smoothie Café is a quick-casual restaurant serving both food and smoothies. It is a brand built on the belief that superior, simple ingredients including real fruits and veggies just taste better, a belief that extends both to its smoothies, and to a food menu that includes wraps, flat breads, pressed sandwiches and salads. The breadth of menu allows the brand to participate in all dayparts, and to be ideal for snacking.

From its roots as a single location on a beach in Destin, Florida, Tropical Smoothie Café has grown to over 750 locations nationwide, and in 2019 was ranked by National Restaurant News as 8^thfastest growing restaurant chain in America.

Eric Jenrich and David Walker, Co-Founders

Eric Jenrich and David Walker founded Tropical Smoothie Franchise Development Corp. in 1997. By 2006, Tropical Smoothie Café opened its 200^thlocation in Virginia Beach, VA. In 2012, BIP Capital, led by Scott Pressly, acquired a controlling interest in Tropical Smoothie Café.

Eric and David remain highly active in decision making at Tropical Smoothie Café through their membership of the Board and as active shareholders.

www.tropicalsmoothiecafe.com

National “Better Chicken” Quick-Service Restaurant

Slim Chickens

Slim Chickens is a leader in the fast-growing “Better Chicken” segment. The brand was founded with a mission to bring a dose of Southern hospitality to quick service. It has since established a strong following and reputation based on serving high-quality fresh chicken tenders, wings cooked to order, house dipping sauces made from scratch, and distinctive jar desserts.

The brand was established in 2003 in Fayetteville, Arkansas and has now grown to almost 85 locations domestically, and internationally. The concept has been recognized as one of the hottest emerging QSR brands by leading industry publications, including Technomics, QSR Magazine, and Restaurant Business.

Tom Gordon and Greg Smart, Co-Founders

Tom Gordon and Greg Smart founded Slim Chickens in 2003. By 2019, Slim Chickens had grown to 80 locations domestically and internationally. In 2019, Tom and Greg brought on 10 Point Capital as minority partners to help them accelerate growth and build a nationally dominant brand.

Tom and Greg remain active leaders in Slim Chickens as Board members and Chief Executive Officer and Chief Brand Officer respectively.

www.slimchickens.com

A New Salon Suites Concept

Phenix Salon Suites

Phenix Salon Suites provides stylists with all the benefits of salon ownership without the expenses and hassles typical of the industry. The Phenix Salon Suites culture is built around a deep understanding and passion for empowering salon professionals.

The brand was founded by Gina Rivera, who comes from a family of salon professionals with over 85 years of industry experience. Phenix Salon Suites has been recognized as one of the fastest growing “Salon suites” brands in the US. In April 2019, leading franchise industry publication, Franchise Times, featured Phenix Salon Suites, and founder, Gina Rivera, as their cover article. The fast-growing brand now has 250 locations, across 29 states.

Gina and Jason Rivera, Co-Founders

Gina Rivera is a well-known icon in the world of beauty. Phenix Salon Suites became the fastest growing salon suite company in the beauty industry, and was named to the Top 100 of Entrepreneur’s Top 500 Franchise List. This success led to Rivera being featured on the Emmy Award-winning show, Undercover Boss. Additionally, she is a seasoned columnist and widely followed on social media, frequently featured in well-known publications such as Fashion & Style, Modern Salon and Huffington Post.

In 2018, Gina and Jason brought on 10 Point Capital as minority partners to assist in national brand growth, and to set the strategic direction of the company.

We help founders create dominant franchise brands

Tropical Smoothie Cafe

Slim Chickens

Phenix Salon Suites

National Fast Casual Brand

Tropical Smoothie Cafe

National “Better Chicken” Quick-Service Restaurant

Slim Chickens

A New Salon Suites Concept

Phenix Salon Suites

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