National “Better Chicken” Quick-Service Restaurant
Slim Chickens
Investment Date: July, 2019
Slim Chickens is a leader in the fast-growing “Better Chicken” segment. The brand was founded with a mission to bring a dose of Southern hospitality to quick service. It has since established a strong following and reputation based on serving high-quality fresh chicken tenders, wings cooked to order, house dipping sauces made from scratch, and distinctive jar desserts.
The brand was established in 2003 in Fayetteville, Arkansas and has now grown to almost 85 locations domestically, and internationally. The concept has been recognized as one of the hottest emerging QSR brands by leading industry publications, including Technomics, QSR Magazine, and Restaurant Business.
Tom Gordon and Greg Smart, Co-Founders
Tom Gordon and Greg Smart founded Slim Chickens in 2003. By 2019, Slim Chickens had grown to 80 locations domestically and internationally. In 2019, Tom and Greg brought on 10 Point Capital as minority partners to help them accelerate growth and build a nationally dominant brand.
Tom and Greg remain active leaders in Slim Chickens as Board members and Chief Executive Officer and Chief Brand Officer respectively.